Hotson Studio


The Vent is a recently launched, unique anger management service designed for people who want to release stress and agression in a harmless and effective way. In order to reflect The Vent’s unique business proposition, I was asked to design an identity and brand that was distinct, attention-grabbing, fun and yet accessible to a corporate audience. Directness and impact were the driving qualities—a logotype formed of a graphic explosion, a powerful black & white colour pallette and bold photography all used to communicate the brand’s core message.

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